Starbucks recently rebranded or relogoed. If that's a word. They're still very much the same brand.
Anyway, a re-logoing for any company means the added expense of all new logoed materials. For starbucks, I would think (perhaps naively) the brunt of this would come in the form of napkins and cups. I would be really interested to know how they dealt with that. That would be so cool, if they dwindled their inventory before the relaunch.
Speaking of paper cups, I've likely mentioned here before that we make 95% of the coffee I drink at our place and I often have a travel mug in my bag. It bears repeating, some chains give a dime discount when you bring your own cup (akin to certain grocery stores when you bring your own bags). However if you're forgetful, like me, and you think you'll lose your travel mug, as I have before, do NOT fret.
One of our friends bought a sleeve of paper cups and lids because he realized it was cheaper to make at home and take in that disposable cup than to buy a disposable cup at Starbucks.
So in short: If you don't trust yourself to not lose your travel mug but still want to enjoy something of the savings for home brewing, pick up a sleeve of the paper cups with lids. Its still likely cheaper than the coffee shop and you can "pitch in" when you're done. No travel mug to remember or lose.